ART DIRECTION / TREATMENT WRITING / CREATIVE CONSULTANT
As a Creative Lead and Consultant, I specialise in crafting compelling pitch assets that bring big ideas to life. From treatment decks and mood reels to sizzle reels, I help directors, production companies, and agencies communicate their vision with impact, ensuring it resonates with the intended audiences.
I’ve contributed to major productions such as Fifty Shades of Grey and A Million Little Pieces, as well as global campaigns for brands like Givenchy. My portfolio also includes collaborations with industry leaders like Universal Pictures, Disney+, and Dark Horse Comics—developing pitch decks, production bibles, and providing highly engaging creative direction that drives results.
Let’s create something extraordinary together.
GIVENCY GENTLEMAN CAMPAIGN / Concept & Script Development
Given only a bare-bones brief, I was trusted to fully shape the creative direction of this high-style global campaign. I developed the concept, collaborated on the script, and delivered a comprehensive visual treatment with a detailed beat-by-beat storyboard. The project offered a kick-ass opportunity to collaborate with Ridley Scott’s production company, Hey Wonderful, and bring a bold, cinematic vision to life.
Good times, bad moon / WRITER & DIRECTOR
Multi-award-winning, Good Times, Bad Moon, is a neon-noir short film and proof of concept for an upcoming TV series. It’s a love letter to the early ’90s roller disco scene, infused with the dark fantasy of a Neverland where bloody werewolf chaos reigns.
Set against a backdrop of vibrant neon lights cutting through swirls of dry ice, the mood is electric. Beats reminiscent of 80's Hip-Hop pulse through the air, immersing the audience in a nostalgic and surreal world.
But this isn’t just a trip down memory lane. To truly experience the world of Good Times, Bad Moon, you have to lose yourself in its shifting landscape, one that evolves with every cycle of the moon—where the thrills of the disco meet the terror of the hunt.
Gillette Bond Moments CAMPAIGN / Concept & Script Development
Creating this hugely ambitious global TVC campaign gave me the dream opportunity to step into Ian Fleming’s iconic world of 007 and present my vision directly to longtime Bond producer Barbara Broccoli, the keeper of the franchise legacy. Working alongside Grey Global, I developed and pitched the original concept and script, which went on to be directed by advertising heavyweight Adam Berg. A rare chance to help shape a story within one of cinema’s most legendary sandboxes.
Dark Horse Museum/ curator & Creative Consultant
If we’re talking wheelhouse jobs, I’m in the parking lot doing doughnuts on this badboy.
As the storyteller, curator, and creative consultant for Dark Horse China’s multi-million dollar comic and superhero museum, I shaped the narrative and helped craft the immersive customer experience for what’s now the world’s largest museum of its kind. Collaborating closely with Australian and Chinese creative teams, we transformed a disused cement factory into a multi-story comic book nerd playground, with a stroll through a rich comic book history.